http://contractors-ads.com/index.htmlHot News!enuser@domain.comCopyright 2011 RM2011-01-12T20:42:14-08:00 hourly 1 2000-01-01T12:00+00:00 Wed, 12 Jan 2011 20:25:15 -0800user@domain.comleads for contractors2011-01-12T20:42:14-08:00http://contractors-ads.com/blog/files/960ae11c5d8b966ecc34f981963fff20-4.html#unique-entry-id-4http://contractors-ads.com/blog/files/960ae11c5d8b966ecc34f981963fff20-4.html#unique-entry-id-4Lead generation is about two things - the size of the barrier (how long, personal or complicated the form is) and the size of the prize (what you are giving away in return for the data). If these are out of proportion you risk losing customers.]]>user@domain.comcontractors advertisingmarketing2011-01-12T20:38:59-08:00http://contractors-ads.com/blog/files/a07366067f02ffbceaa0730d1c2ca897-3.html#unique-entry-id-3http://contractors-ads.com/blog/files/a07366067f02ffbceaa0730d1c2ca897-3.html#unique-entry-id-3Sadly, not everyone that comes to your landing page is ready to convert “right now”. They may be more upper funnel, trying to get educated, window-shopping,]]>user@domain.comcontractors leads lead generation2011-01-12T20:36:53-08:00http://contractors-ads.com/blog/files/9a09b9c183e1aa97fa504bcb04b6f0ed-2.html#unique-entry-id-2http://contractors-ads.com/blog/files/9a09b9c183e1aa97fa504bcb04b6f0ed-2.html#unique-entry-id-2Traffic conversion to a qualified lead is a dynamic tension between enticement and resistance (barriers to entry). If you are collecting leads (personal data such as name, email, phone number, company, website etc.) then your lead gen form is a barrier to entry and the size of the barrier is directly correlated to the size of the form (number of fields).
]]>user@domain.comAdvertisingmarketingcontractors advertising2011-01-12T20:32:24-08:00http://contractors-ads.com/blog/files/e0cf62c8c6b1822e6bb821c0849833f3-1.html#unique-entry-id-1http://contractors-ads.com/blog/files/e0cf62c8c6b1822e6bb821c0849833f3-1.html#unique-entry-id-1You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth]]>user@domain.comcontractors advertising2011-01-12T20:25:50-08:00http://contractors-ads.com/blog/files/4eec408fe9b1a3d36cb3643ffe6fc3cc-0.html#unique-entry-id-0http://contractors-ads.com/blog/files/4eec408fe9b1a3d36cb3643ffe6fc3cc-0.html#unique-entry-id-0Generating contractor leads online successfully hinges on building your email list and using it. But if you make any of these three common mistakes with the list you build, all your work will be for nothing. Here are three DON’Ts you’ll want to pay attention to:]]>