Find the Optimal Balance of Data vs. Conversion Rate
12/01/11 20:42 Filed in: leads for contractors
Lead generation is about two things - the size of the barrier (how long, personal or complicated the form is) and the size of the prize (what you are giving away in return for the data). If these are out of proportion you risk losing customers. Read More...
Have Multiple Calls To Action
12/01/11 20:38 Filed in: contractors advertising | marketing
Sadly, not everyone that comes to your landing page is ready to convert “right now”. They may be more upper funnel, trying to get educated, window-shopping, Read More...
Keep Your Lead Gen Form Short
12/01/11 20:36 Filed in: contractors leads | lead generation
Traffic conversion to a qualified lead is a dynamic tension between enticement and resistance (barriers to entry). If you are collecting leads (personal data such as name, email, phone number, company, website etc.) then your lead gen form is a barrier to entry and the size of the barrier is directly correlated to the size of the form (number of fields).
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Contractors Ads on marketing
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth Read More...
Contractors Articles
12/01/11 20:25 Filed in: contractors advertising
Generating contractor leads online successfully hinges on building your email list and using it. But if you make any of these three common mistakes with the list you build, all your work will be for nothing. Here are three DON’Ts you’ll want to pay attention to: Read More...